The “Never Shake a Baby” is a prevention campaign commissioned by the Lausanne University Hospital and the Geneva University Hospitals to raise awareness among parents and childminders about the shaken baby syndrome. The campaign is a three episodes series consisting of three different testimonials of parents who faced situations that could have caused the syndrome with advice on actions to take to prevent it. More information is available at
Client: Lausanne University Hospital & Geneva University Hospitals
Creative Director: Guillaume Mégroz
Art Direction, Design & Motion Designers: Elisa Ciocca & Mathilde Traversié
Producer: Richard Ammann
Sound design: Smider