Starting a new academic year requires students to familiarise themselves with certain jargons and methods specific to the world of academia, independently if they study business, science or art. This can be scary for some. That’s how we got the idea to create two videos to guide the HEC Lausanne students in their academic success. Firstly with a video tutorial on how to use Google Scholar and, secondly with an extensive explanation on how to structure a literature review. That way, we were sure to provide the ultimate academic survival kit.
Agency: Messieurs.ch
Production: Outfits.studio
Client: HEC Lausanne
Creative Direction & Writing: Lorenzo Monti
Producer: Nicolas Villedary
Motion Design: Elisa Ciocca and Cyril Jaunin
Art Direction: Guillaume Mégroz
Design: Lorenzo Monti, Cyril Jaunin and Julie Neuhaus